Grapes Of Wrath By Steinbeck Essays (974 words) - U.S. Route 66

Grapes Of Wrath By Steinbeck John Steinbeck shows the readers many themes in "The Grapes of Wrath". One of the most apparent is as Steinbeck stated, "The Joads passage through a process of education for the heart." Many characters in "The Grapes or Wrath" exhibit this theme, but it is valiantly apparent in the actions of the Joads as a family, Tom, Casy, and Rose of Sharon. Although each person in the Joad family is a separate individual, the family often acts as thought it were one person. As one might expect the experiences they incur change the family personality. At the end of the book the Joads have lost their family identity, but they've replaced it with something equally worthy: they've found kinship with other migrant families. The Joads merge with the Wainwrights and the Wilsons, because each family needed the other and the fragmented family becomes whole again. The members don't share last names, but they give support to each other in the form of food, blankets, a kind word, medicine, advice, and even love. As Casy says, "nobody has an individual soul, but everybody's just got a piece of a great big soul." By opening their hearts the Joads transformed into members of the universal family. Rose of Sharon, the eighteen year old daughter goes through a miraculous transformation of the heart as the journey progresses. When the Joads first begin their torrid journey Connie, Roses husband, and Rose set themselves apart from the mundane matters that occupy the rest of the family. They focus solely on the baby and dwell in the future instead of the present. They dream of the house they'll buy for the baby in California, about the car they'll drive, and about Connie's schooling and job. When the going gets tough, Connie abandons his young wife, which may have been the turning point in Roses life. As time the birth approaches, Rose of Sharon does a surprising thing for someone in her delicate state, as she insists on picking cotton with the rest of her family. After a few days the baby is born dead and she seems relieved to know that she won't have to raise a child in awesome poverty. Suffering through childbirth has perhaps opened her eyes. Throughout the book we have seen her concerned almost exclusively with herself and her problems. Now she looks out at the world and turns completely about. In an act of extreme charity, she suckles a dying man with the milk of human kindness. Rose of Sharon discovers that everybody must be treated as family if they are to endure. It's a message of love, which Rose of Sharon powerfully dramatizes for us in a barn. Jim Casy, one of the three most important characters in the Grapes of Wrath only appears in about one third of the book, yet we rarely forget him. Although Casy was never a Joad, even Tom had stated he's close enough to be a Joad. Casy, a former preacher, retreats from organized religion because hypocrisy and a weakness for women have forced him to reexamine his beliefs. He no longer believes in the individual, but strongly believes that "all men got one big soul everybody's a part of." In Hooverville, Casy at last gets his chance to practice what he has started to preach. Tom trips the deputy sheriff who wants to arrest Floyd, an innocent man. Casy joins the fray and knocks the man out with a kick to the neck. When the sheriff returns to haul Tom to jail, Casy volunteers to go in Tom's place: "Somebody got to take the blame... an' I ain't doin' nothin' but set aroun'." Months later we run into Casy again. Out of jail, he has begun to organize the workers, and in fact, he leads the strike at Hooper Ranch. He has translated his love for people into an effort to show them that their strength lies in collective action. Casy devotes his life to the union movement, and later gives it. In effect, Casy sacrifices himself so that others may be better off. Tom Joad, the most important character in the "Grapes of Wrath", is an individual who realizes the importance of having a heart. Tom has a quick temper, he killed a man in a drunken brawl, speaks harshly to the truck driver who gives him a lift; scolds the one-eyed man for feeling self-pity; and tells off the fat man who runs the filling station. Tom doesn't despise each man, but

Recipe for Fake Blue or Green Blood

Recipe for Fake Blue or Green Blood ​This is a recipe for an edible fake blood which you can color blue or green for insects, spiders, and other arthropods, or perhaps for aliens. Spiders, mollusks, and several other arthropods have light blue blood because their blood contains the copper-based pigment, hemocyanin. Hemoglobin is red; hemocyanin is blue. Ingredients for Blue or Green Fake Blood This simple recipe only requires a few basic kitchen ingredients: Light corn syrupCorn starchBlue or green food coloring or unsweetened drink mix Make Fake Blood How much fake blood do you need? Pour that amount of corn syrup into a bowl.Stir in corn starch until you achieve the desired blood consistency. The blood will thicken as the water in the corn syrup evaporates, so if you are using the blood for a Halloween costume, for example, expect the blood to be thinnest when you first prepare it.Add food coloring to achieve the desired color. A variation of this recipe is to make a fake blood gravy, in which you heat the corn syrup to boiling and add a corn starch dissolved in a little water. This produces a translucent blood. If you cook the blood, be sure to wait until it has cooled before you use it. Make It Glow While spiders and mollusks dont have glowing blood, you might want a glow-in-the-dark effect for show. To get the fake blood to glow, stir in some phosphorescent powder (available online or in craft stores). Note the the original recipe is safe enough to eat. Glowing blood is non-toxic, but should not be ingested. Fake Blood Clean-Up This fake blood can be cleaned up using warm water. Since it contains food coloring, avoid getting it on surfaces which would stain, such as clothing or furniture.

Fluride Varnish and how often general and pediatric dentist use them Essay

Fluride Varnish and how often general and pediatric dentist use them and how they feel about pediatricians applying them - Essay Example Health professionals, nevertheless, endorse prevention of oral diseases first to parents through proper oral hygiene for preventive purposes (Nowak, 2006). It has been noted among experts about the lack of information on what is the extent of damage on fluoride use to children (Moss, 2005). In fact, use of fluoride toothpaste is actually recommended during infanthood as soon as a substantial quantity of baby teeth have grown as part of the proper care for children's teeth, although it is also highly recommended that a pediatric dentist be sought for any necessary treatments such as the use of fluoride varnish (Jacobs, 2005). Starting in 1977 until 2003, the American Academy of Pediatric Dentistry or AAPD advocated the use of fluoride as "a safe and effective adjunct in reducing the risk of caries and reversing enamel demineralization," to the extent that AAPD encouraged public health officials, health care providers, parents and caregivers to "optimize fluoride exposure," (AAPD, 2003). Nevertheless, the "Policy on Use (cannot delete "Use" because it is the title of a policy!) of Fluoride" cautioned the use of topical fluoride-containing products to young children to prevent ingestion of excessive amounts of fluoride (Warren & Levy, 1999). Fluoride varnish is considered as one of the breakthrough innovations in dentistry. The simple coating of fluoride treatment can provide long-term dental relief. Accordingly, fluoride varnish has higher concentration of fluoride compared with other forms of dental enhancements. Fluoride varnish is less toxic and provides no harm to children. According to Autio (2000), fluoride varnish quickly adheres to teeth and it takes less time than other topical treatment to be released to the tooth surface nurturing the minerals in the teeth. Toxicity has been a major concern with fluoride treatment especially among children ages 6 and below. In previous studies, it has been proven that fluoride varnish has the lowest rate of fluoride in the blood plasma compared with other topical treatments making it a safer choice for children (Moss, 2005). The use of fluoride varnish has been commonly seen in Europe. Also, the commercialization of fluoride varnish has become a crucial component of its introduction to other locations such as the United States, and some parts of Asia. Most important, the efficacy of fluoride varnish has been widely recognized (Moss, 2005). Fluoride varnish is a liquid coating that is applied to the teeth using a brush. The liquid dries quickly minutes after the application. Fluoride varnish provides a protective coating of fluoride on teeth. According to studies (Moss 2005 and Autio, 2000). The fluoride is released over a period of months that strengthens teeth and prevents tooth decay. The fluoride varnish needs to be reapplied every 3-4 months to maintain its effectiveness. This tasteless liquid has been used in several dental clinics. It has also been proven to be effective in preventing tooth decay and other related dental problems (Autio, 2000 and Moss, 2005). Fluoride varnish is safe as approved by the American Dental Association (ADA). After the fluoride varnish is

Be Careful What You Wish for

BE CAREFUL WHAT YOU WISH FOR Drama practice. Revision. Homework. Writing essays– which is what I am doing now! So many things to do, so little time to actually do it. I am sprawled on my bed, along with my dictionary fiddling with my pen, deep in thought. Throughout that thousands of seconds I spent writing this essay, I often scrambled through the dictionary or Googled for words that would come in handy, composing this essay by scribbling word after word that was unreadable to everyone except myself.As my eyes darted to the untouched Chemistry homework due in two days, I rummaged through the strands of information that meandered at the back of my mind, in the hope of finding the answers to the questions regarding the practicality of what I was doing; why am I even writing this essay when I had other plans for today, like revising Chapter 2 of History. Sighing, I dropped my Carrera pen and clutched my iPod Nano–which I believed would be the antidote to my chagrin. Then, I stuffed my earphones into my ears willing my fingers to trace the song that I desperately needed at that moment–Time by Hans Zimmer.I was immediately taken in by the mellifluous song, the tender flow dictating my muscles to relax, the abstract beauty of it sinking my mind into a trance. Completely oblivious to the sounds of the outside world, I stared blankly at the four alphabets displayed on the screen- T I M E. Time. That was when realisation dawned on me. It’s strange how time, woven into our daily lives, casts a huge significance in every molecule of our being. It shows us no benignancy as it numbers our days, thus forcing us to endure the dull prospects of limitations, practicality and also the inability to maximise diversity and perfection at the same time.If only I could FEEL like I was divorced from time, savouring one moment to another, without having regrets or ‘I could have’ moments. For instance, if only I felt time held no sway over me, co uld I have kick-started my day with those Manchester United matches in the wee hours of certain mornings without wailing about the lack of sleep? Or I could have aroused my book-worm taste buds by dwelling on that stack of untouched storybooks which I purchased during the Big Bad Wolf Book Sale last year. Brushing the zig-zag thoughts off my mind, I flipped my iPod and gazed at the words engraved at the back of it-Live in Limbo!My mind propelled me to the thought of what that line meant to me. Limbo, as depicted in the movie Inception, is an unconstructed dream space of raw infinite subconscious which is more real than reality itself. Every second in Limbo would feel like an eternity, when in contrary, every second actually passes by with blinding speed. And when I meant Live in limbo, I was referring to it as a reminder to enjoy life and FEEL like I am in Limbo†¦ To FEEL that time really does crawl so that I can revel in the assumption that time would always be by my side like my Best Friend Forever, even when it is not.Right now, if I really was in Limbo, I wouldn’t be fretting or whining about time constraints. How I deeply wish that Limbo would be my reality. In that instant, I was transported into a seemingly endless and vast expanse of blankness, similar to that of being in an isolation tank. I knew where I was; Limbo. It was now my world, my reality. I had the power to create, filling my world with elements ranging from trees to buildings; imagination was the only tool I needed. I was even capable of creating a personal aeroplane but what I wanted at that very moment was to FEEL like I had control over time.In a split second, I had become someone who was born with an ‘imaginary silver clock’†¦The words ‘silver clock’ symbolising time that passes by unhurriedly, the word ‘imaginary’ referring to the fact that I only FEEL the seconds crawling pass and so it is only part of my imagination that time is not running out. I wasted no time in engineering my world–copying and pasting flashes of my memories into my surreal world. My subconscious mind, on the other hand, automatically filled up my world with projections of people I knew and never knew.My life went on as usual- going to school, attending drama practices, going for tuition, Face booking†¦But the difference was the pinch of conjury in it; that of the fact that I didn’t FEEL distressed, that I somehow held the key for doing anything I wanted as I felt time siding with me. I saw myself achieving goal after goal, consigned from oblivion that none of it was real; that I was in Limbo, and it was all part of my imagination. The youth in me got sucked out as every second passed- Until I got older and older and at the age of 28, I actually ran out of goals.I had a career, a house, a car that anyone would have dreamed of; all of it due to the grace of time being on my side. What else did I want after feeling like I had what I wanted and it seemed like an eternity had just whipped by? I wanted nothing any more. That was when my mind reeled into aimlessness, boredom, disheartenment. I had nothing else to do. However, even if I did, I would always feel time creeping by me, past me and somehow I would always achieve my goals, even if it was a mile apart from me. It was my world after all.I was bewitched by a spell on my mind indicating that time, for me would be like a space probe plummeting into the depths of the universe. As my mind free-fell into thought, questioning my well-being†¦I remembered. The memory came in thick and fast, like someone flipping through the pages of a diary as one image popped out after another vividly in my mind; That essay, that sixteen year old girl who had so many things to do. Where did all of that go? Stark reality hit me like a 10. 0 magnitude earthquake; I carried memories of twelve unreal years, I had grown older in my own imagination.After that, I would have to battle a poison called aimlessness for the rest of my life. That was only because I wanted to FEEL that time passed by slowly. Now I bemoaned wishing Limbo was my reality. The fear that gripped me; visceral, primal. The violent tremor on my shoulders jolted my eyes open. It was my mum. I was sixteen and young. Only ten minutes had passed by since I was in Limbo. I would never wish that Limbo was my reality–the promise to FEEL that time was on my side was an impossible cross to bear. Next time, I will be careful what I wish for because it might be a poison that I would not be able to deal with. (1199 WORDS)

Elvis Presleys Rise and Fall, and his contribution to the Rock and Research Paper

Elvis Presleys Rise and Fall, and his contribution to the Rock and Roll Music Industry - Research Paper Example The career of a celebrity is usually accompanied by a cause-and-effect based sequence of ups and downs that are supposed to be connected. But though Elvis Presley’s rise to the peak of popularity in the 1950s’ rock-n-roll music industry can fairly be explained in terms of the dynamics that an artist needs, the causes his downfall remains apparently mysterious and shrouded by some unpredictable events. At the 28th anniversary of his death he was entitled the â€Å"King of Rock n roll† due to his contribution to the rock n roll back in the 1950’s, this celebrity was fated to touch the bottom of popularity. For years Presley’s downfall has engaged the scholars in debates on the question why Presley’s popularity had to face a sharp downfall in the midway of his career forcing him to withdraw himself from the public affair. Though some critics hold the opinion that his rise as well as his subsequent downfall is the natural parts of a celebrityâ₠¬â„¢s life, most of the critics explain Presley’s downfall as a result of his pursuing for cheap popularity. The commonplace of these critics’ arguments is: the path that he chose to reach the peak of his popularity took him down. Obviously his approach was one-way and he reached the point of no-return. Even though at the beginning of his career, Elvis Presley showed a clear disposition of a marvellous musical artist, he began to increasingly depend on cheap popularity, shifting his attention from the quality of performance. A close investigation of his journey to the peak of his career fairly envisages his downfall at the end. It is significant to note that Elvis began his career as an acoustic artist.

Business management Essay Example | Topics and Well Written Essays - 2000 words - 8

Business management - Essay Example The report starts by giving a brief description of the organisation followed by an outline of the organisational culture operating there. Google Inc is a multinational public computing and internet search corporation based in California. According to its official website, Google operates one of the biggest internet search engines in the world and it develops a number of internet based services and products. The organisation operates more than one million severs in data centers around the world and it has more than 200Â  000 employees worldwide. Likewise, the organisation also has leaders whose aim is to ensure that they positively influence the members of the organisation to pull their efforts towards the attainment of organisational goals. The organisational culture at Google is inclusive and every employee has something to say. Organisational culture can be described as the shared understanding which exists amongst organisation members with regards to the way things are done in a particular organisation (Swanepoel 1998). It refers to a set or system of shared features such as beliefs, values, assumptions, expectations, symbols and many others. People in the organisation can learn values and they shape their behaviour. Since these values are learned and created, there is an aspect of management function where the management ought to establish a culture in an organisation which can be used as a guide in the way the organisation operates. In every organisation, there is a culture which defines the policies as well as the structures needed in carrying out business. In the case of Google, it can be noted that there are espoused values that are clearly defined by the organisation as its preferred way of doing business and they are reflected in the company’s website. The espoused values at Google Inc put people first and the employees are encouraged to share information as well as learning from each other. Creativity is a virtue and all the employees are

Market analysis of the Procter and Gamble company

Market analysis of the Procter and Gamble company Procter Gamble is a major U.S. manufacturer of soaps, cleansers, and other household products. PG have three main product lines: household and personal care, food consumer and health care products. PG interact with over five million consumers each year in approximately sixty countries around the world (PG. 2010). PG has remained on the Fortune 500 listing since 1955 and has never ranked less than number 35 in the last fifty-five years (AGG Data. 2010). In 2009, it ranked number 20 of Fortune 500 companies with revenue of $83.503.00 million and profit of $12,075.00 million (AGG Data. 2010). According to Mr. John E. Pepper, CEO Procter Gamble, the company has a history of growth and expansion. Every ten years for the last fifty years, the company has doubled their business. He feels the companys success has been based on their brands, including those that created a whole new category. For example Pampers was the first affordable disposable diaper and Crest was the first fluoride toot hpaste both manufactured by Procter Gamble (Pepper. 1999). No company in the world has invested more money in consumer and market research than Procter Gamble. Each year the company conducts at least fifteen thousand research studies and invests three-hundred and fifty million dollars in consumer research (PG. 2010). In order for the company to maintain profitable and grow, they must engage in strategic development that encompasses relooking at their processes, structures and culture and creating the hub and spoke structure for competitive intelligence operations. Company Background: Procter Gamble was formed in 1837 when brother-in-laws James Gamble, a soap maker and William Procter, a candle maker joined forces. The firms starting capital was $7,192.24 and they agreed on a 50/50 distribution partnership (American Chemical Society. 2007). Formation of the company coincided with the economic expansion of the United States. Their first products, soap and candles, were transported by steamboats down the Ohio River to Mississippi and New Orleans. By 1850, the company was able to expand their distribution to additional markets using railroads. The company grew into a million-dollar enterprise during the Civil War when the firm obtained contracts to supply the Union Army with soap and candles. However, in 1879 the company was forced to eliminate its candle making when consumers switched to kerosene. The company expanded its soap making to stay competitive by experimenting with developing a castile-like product that was inexpensive enough to be mass marketed. Ivory So ap was the answer. The soap was made from coconut and palm oil, lathered easily, remained solid and lasted longer than other soaps. The company aggressively marketed the new product and the success of Ivory led Procter Gamble to being a multi-million dollar industrial icon. In the 1930 and 40s, the company utilized technology and chemical experimentation to expand its product line into synthetic detergents that were marketed globally. The company introduced Dreft and then Tide. Now it was no longer consider just a soap company. The company later began to make personal-care items such as toothpaste, shampoo, and deodorant; food products such as cake mixes and coffee; and miscellaneous products such as cellulose pulp and chemicals. Mission Statement Vision Statement: Vision Be, and be recognized as, the best consumer products and services in the world Mission Procter and Gamble will continue to serve consumers by continuously innovating products that will allow us to be leaders in household and personal care, health care, and food products. To produce products with the utmost care to give nothing but quality to our communities. And to continue to grow so that we can maximize our shareholders wealth (Procter Gamble. 2010). Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They connect with consumers by offering affordable products and packaging specially designed to meet consumer needs which has allowed Procter Gamble to remain profitable for one hundred-seventy three years. Internal Analysis External Analysis: Procter Gamble has a strong internal and external foundation. It has built its reputation on achieving the goals it sets forth, following their vision and establishing principles based on their beliefs about business and consumers. The company has remained a front competitor in innovation by introducing new and improved products to consumers brought on by market changes. PG realizes that in a competitive market speed of research and development is a key element. Mr. Michael Allan, Director of Baby-Care stated to Mr. Pepper, CEO, It wont be the big that eat the small; it will be the fast that eat the slow (Pepper. 1999). Procter Gamble realized that the company needed to refocus their attention to continue to achieve a winning strategy to meet internal and external challenges. Leadership felt that their growth was to slow and their complexity was too high. Their objective became to build and create leadership brands globally better than ever before and to capitalize on the knowledge , capability and commitment of its employees. This will be achieved by simplification of the organization structure, minimizing processes, introducing technology and making strategic changes to their culture. SWOT analysis of your plans focus area(s): Strengths: Profitable Adaptability of Product Line to meet consumer needs. One of Procter Gambles strengths is it remain profitable in a struggling economy. It produces products that are personal care items that are necessities even in hard times. Procter Gamble 2009 annual report to investors shows it employed 102,000 employees in 80 countries and reported net sales $79,029 million (PG. 2009). The Board of Directors proposed a dividend of $1.64 per share for 2009 (PG. 2009). Since the corporation is profitable, they are able to invest these profits into acquiring additional companies that will add new products and services to its portfolio to focus on consumers needs. Weakness: Turnaround time for Research and Development products. Complexity of organization structure Currently research products take three to four years to develop and market. Given the consumer demands and competition this is too long and the company sales declined in 2009 compared to 2008. PG organizational structure is multi-tiered for each product line. Changing environment necessitates scale down of management positions and develop the hub and spoke structure for competitive intelligence operations. Opportunities: Global marketing New Products, improvement in existing products, manufacturing and marketing techniques. Procter Gamble has the opportunity to market products in emerging technologies. By positioning themselves in the development of new products and improvements to existing products they are at the forefront of technology development with vast opportunities for growth. This has the potential to lead to an increase in customers and raise profits. PG also has the opportunity to market their products in other international areas. Currently PG products are sold in 180 countries (PG. 2009). The corporate structure provides the framework to tap the benefits of a global organization with speed and efficiency. Threats: Ecological Factors Economic Factors Sales are dependent on consumer spending. When the economy is weak and consumers reduce spending, PG feels the impact. They must remain competitive with prices and offer diversification of their market line so they can maintain a financial balance. PG operations must remain compliant with governmental regulations concerning recycling and bio-degradable materials and other mandated ecological factors to preserve the environment. Goals: (3-5 years) Eliminate the overlap in management Initiate the hub spoke structure for competitive intelligence operations Expand sales of product line globally International expansion to markets with potential for growth and limited competition exits Decrease turnaround time for research and development products Customer responsiveness Product development cycles Product or service improvements Speed in delivery or distribution Develop open Innovation Strategy Emphasis on process innovation that permits low-cost product design, manufacturing methods and distribution Product cost reduction Long Term Objectives Support the business strategy, organizational principles and culture. Attract and retain required talent Accept financial responsibility to shareholders The goal of long term objectives is to support the business strategy as change is implemented. The strategy should be the reference point and link to the design and mechanics of implementation. Linking plan design to the business strategy generates employee motivation and buy- in to the changes being implemented which establishes the culture of the work environment. Attract and retain required talent ensures profitability and endurance. Position PG to be the employer of choice by offering attractive, competitive employment opportunities for long-term financial security across many global locations. Build a personnel structure that allows mobility as changes to organizational structure are deemed necessary. Remain profitable and supportive to shareholders by declaring yearly dividend on stock holdings. Strategy Analysis and Choice: Generic Strategy: Differentiation A long term strategy must be based on a core idea or generic strategy that gives direction to the company to strategically compete in the consumer marketplace. Differentiation for Procter Gamble involves creating unique products and marketing them to consumers by stressing their products qualities are superior to its competitors. This strategy defines loyal customers who will pay a premium price for their brand because they truly believe in the product. Marketing should be aimed at the qualities that set the product apart and above its competition. Grand Strategy: Concentric Diversification Grand strategies are the basis of coordinating and sustaining efforts toward achieving long-term business objectives by providing basic direction for strategic actions. Concentric diversification is a key grand strategy for Procter Gamble. It involves acquiring businesses that are compatible with PG in terms of technology, markets and products. According to Pearce Robinson, The ideal concentric diversification occurs when the combined company profits increase the strengths and opportunities and decrease the weakness and expose to risk (Pearce Robinson. 2010. P. 221). Plan Goals and Implementation: Procter Gamble should continue to monitor trends in the market and consumer requests for products and implement a corporate retrenchment strategy to enable them to expand their product line and to make their product available to other international locations based on market research. This can be implemented by PG conducting a stakeholder management survey. By hiring a global marketing information firm to conduct a stakeholder management survey, the information can be used to identify, prioritize and develop improvement initiatives in areas that needed improvement as identified by consumers. The survey would also provide geographical information on profitable areas to introduce PG products. An increase in research and technology operating budget will allow emerging technologies to continue to be developed and products readily available to consumers. According to Information Week, Procter Gamble management structure is reorganizing the companys current corporate structure is four geo graphic business units. The new structure will now be seven global business units based on product categories which is call the product team structure. The company is highly energized and moving forward with increased spending in Information technology (InformationWeek. 1999). Critical Success Factors: Critical success factors are the steps that the business, both management and employees, must take to bring the strategies into a reality. The factors may vary from time to time, but they must be addressed in order for the company to operate at optimal efficiency. . A critical factor for Procter Gamble is quality and innovation. The company must aggressively market new products and bring research technologies to customers quicker. Critical success factors are beneficial to companies as they provide focus and keep the employees and management going in the same direction. Another critical success factor is increasing revenues. A company must be profitable to be successful. Another factor is expansion of customer service. PG must be reachable when consumers have a question. Controls and Evaluation: Controls must be in place to evaluation success. Financial statements will validate if sales are increasing and profits are increasing. Forecasting is a vital control. A monthly and yearly projection should be made by management to project the sales of products by area. The evaluation would be done monthly to compare the plan to the actual units sold. This information will provide PG with marketing information for inventory qualities, product turnover and stagnant product lines. Conclusion Todays market is characterized by highly competitive organizations which are all vying for consumers loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They continue to connect with consumers by offering affordable products and packaging specially designed to meet consumer needs. Procter and Gamble must maintain an innovative approach by introducing new products and re-facing existing product lines to compete and satisfy consumer demands, to allow them to remain profitable for the next one hundred-seventy three years.