Market Entry Options for Chery Cars China

Introduction The ultimate goal of a business corporation is to maximise profits. In order to achieve this goal, some crucial factors are always in place and business managers ought to keep them under control as they determine the success of a corporation in attaining its goal.Advertising We will write a custom report sample on Market Entry Options for Chery Cars China specifically for you for only $16.05 $11/page Learn More Among the most crucial factors is the new market entry strategy, which is often a tasking operation as different markets pose different challenges to the business operations, and hence the ultimate goal of making and maximising profits (Gillespie et al. 2007). A new market entry is done is various ways depending on the nature of products and customers’ tastes and preferences. Therefore, business managers should understand these factors when making the choice of the method with which to enter a new market. This paper focuses on the challenges that foreign automobile makers face when entering the US market, with Cherry Automobile Company, China, as the case study. Market Challenges that are faced by Foreign Automobile Makers in US The US automobile industry is normally challenging for new market entrants due to various factors, which include customers’ tastes and preferences, traditional beliefs that some countries produce cars of inferior qualities, product pricing, and competition from both local and international automobile makers. The challenges make it difficult for new entrants to access the market, and thus some automobiles opt to settle for other international markets first in order for US customers to gain confidence in the products by learning from international customers’ satisfaction. Beginning with customers’ tastes and preferences, the US automobile market is the most competitive in the world due to the presence of many international and local automobile industry players ( Kotler Keller 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The car market is large enough to accommodate new entrants, but customers’ tastes and preferences play a major role in determining the success of a player in the market (Brady2010). Traditionally, Americans believed in buying local cars, which were often made by the world’s leading automaker – the General Motors, until after the Second World War when they gained confidence in the Japanese automobile products (Nargundkar2009). Since the entry of the Japanese automobile products in the US market, many other international automobile makers have entered the market, but surprisingly, they all fight against the conservative customers’ tastes of Japanese and local automobile products (Kerin 2012). Japanese cars have stood out as competent in terms of affordability and high quality in the US market an d they are second most purchased cars after the General Motors. The majority of customers do not use luxury cars, and thus they buy affordable and high quality vehicles. Fuel efficiency is a major factor that a majority of customers consider before buying cars and this aspect explains why the Japanese cars gained popularity amongst the US customers. Hence, the management of Chery Cars China should ensure that its cars adhere to the tastes and preferences of the US customers before getting into the market (MarkmanPhan2011). Another challenge that new entrants face in the US market is the traditional belief that some countries produce inferior quality products, and thus customers tend to shun products from such countries (Anderson Svensson 2009). The majority of the US customers do not have confidence in Chinese machineries and automobiles as they are perceived to last for a short time and they do not perform well as opposed to the Japanese products (Terpstra et al. 2006).Advertising We will write a custom report sample on Market Entry Options for Chery Cars China specifically for you for only $16.05 $11/page Learn More The problem with the US customers is that they perceive ‘products’ as a nation-related issue rather than company-related, and thus even a Chinese company producing quality products may undergo challenges simply for carrying the ‘Chinese’ tag (Vietor2007). It is very difficult to change the attitude that the US customers have towards Chinese-made products. They strongly believe that Chinese companies imitate other international products and consequently they produce inferior quality, which they sell at cheap prices. China is a fast growing economy in the global market and a majority of its manufacturers produce affordable products for nearly all forms of global markets. Hence, other developed nations perceive Chinese products as goods designed for third world economies. In a bid to end this misconception, Chery automobile makers should prove to the US customers that its cars are of high quality and suitable for the developed world markets. New entrants into the US market encounter challenges in product pricing. Unlike many other markets across the world, the US has many subsidiary automobile making companies drawn from the world leading players in the industry. Local manufacturing plays a major role in ensuring that products are priced competitively after considering that production cost is fully met and price set within the affordability bracket (Johansson 2006). Hence, new entrants prefer to export their fully assembled cars into the US market and sell them at local competitive prices. Alternatively, they can set up a subsidiary firm in the US in a bid to minimise production and shipping costs incurred during exportation (Czinkota Ronkainen 2012). The US car market is often regarded as the most competitive in the world as buyers look out for affordability and qualit y as the basic factors in determining the model to choose (Goldstein Lee 2005). Hence, automobile makers tend to produce high quality cars and sell them at lowest prices possible.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This aspect implies that market forces in the US pull the price to the lowest limit unlike in other international markets where sellers set up their own prices. Therefore, the management of Chery Automobile should choose the market entrant method that will lower the cost of production in order to set car prices at the lowest level, while retaining the original quality (Cateora Graham 2006). Lastly, competition from both local and international automobile makers poses a great challenge to new market entrants in the US automobile industry. Established automobile makers have an added advantage over the new entrants as they have already earned the customers’ confidence and learned the types of products that sell fast in the market (Hochbaum et al. 2011). Hence, the already established industry players pose stiff competition to the new entrants because they understand the market out of experience as well as the customers’ tastes and preferences. Hence, a new market entrant should choose the entrant method that would foster the winning of customers’ confidence easily in a competitive market (Hitt et al. 2008). The Majority of cars driven on the US roads are locally manufactured through international franchises and subsidiaries, due to the stiff competition between local and international automobile makers. This observation implies that the market is large enough to accommodate other players, but a new entrant should overcome the threats posed by the market competition through choosing the entrant strategy that would favour the acquisition of competitive strategies equal to the market players (Jones Khanna 2006). Hence, Chery Automobile should consider the best entrant strategy based on the issues highlighted so far. Market entry methods available to Chery Automobile in regard to the US Market Various entry methods are available for Chery Automobile in the US market. As aforementioned, the market is competitive and it has many established autom obile makers that have acquired customers’ confidence by producing high quality, but affordable cars. In addition, a majority of the automobile makers has franchise companies and subsidiaries that do local car manufacturing in the US market. Hence, Chery should focus on the viability of entering the US market through setting up local manufacturing factory, assembling plant, or transporting fully assembled cars from China. The company has used different entry modes in other parts of the country like in Israel where it formed a joint venture with Israel Corps. In Malaysia, it formed an assembling plant. Therefore, the company has a variety of entry mode options, but this paper will propose the best-suited mode for the US entry. Considering the first option of setting up a local manufacturing plant in the US, it is very costly to the company, but very important for enabling the company to compete with locally produced brands. The majority of competitive automobile makers in the world like Toyota, Mercedes, and BMW have subsidiary companies in the US that manufactures some brands not produced in other subsidiaries in a bid to open the world market (Dev Schultz 2005). This strategy will enable the US citizens to have confidence in Chery Automobiles for then they qualify as locally made cars (Gielens Dekimpe 2007). In addition, the company can opt to open a local manufacturing plant that is in line with other company’s brands as the case of Landrover Jaguar, whereby the UK based Landrover automobile company leased the Jaguar brand to the Chery in order to boost its competitiveness in international markets. This strategy helps the new brand to sell in a new market as the already established brand boosts the new entrant’s marketability to customers may lack confidence in the brand. In addition, the above strategies would allow the company to offer job opportunities for the locals, which would be an added advantage to the country. Secondly, Chery Automobiles may consider the second option of setting up an assembling plant whereby it will import unfinished cars into the market for further finishing. This option will help the company to offer job opportunities to the US citizens, but the large bit of car manufacturing will be done in overseas plants. The major problem associated with this option is the inability to earn the confidence of customers who demand locally produced products. In addition, the company will still run at higher costs due to shipping costs incurred. Hence, this option does not seem to guarantee the effectiveness for entering a competitive market like the US. Thirdly, Chery Automobiles may consider entering the US market by shipping fully assembled cars to the US showrooms from producing factories in China. This option is very effective for a majority of world markets where product pricing is the sole obligation of the manufacturer (Hollensen2014). However, this strategy may pose some threats to Chery Auto mobiles if used in the US market where product pricing is determined by market forces and customers have a conviction that Chinese products are of inferior qualities. Hence, this option may not be suitable for the US market due to the great risks it poses to the company. Looking critically into the US automobile market, the established players are of two main types, which include the luxurious carmakers and the ordinary carmakers. Luxurious carmakers include brands such as Lamborghini, which deals with luxurious sports cars only, and thus it targets the rich and celebrities. Its market is already well established unlike in the case of ordinary carmakers that have to compete with numerous players in the market. Hence, Chery Automobiles fit in the group of ordinary carmakers where competition is inevitable. Hence, it is recommendable for Chery Automobiles to choose the option of opening a subsidiary car producing plant whereby it will acquire competitive advantage as a local player, a nd in the end, it may introduce brands that target different market segments as other well-established players like General Motors. Conclusion Chery Automobiles as a new entrant in the market will inevitable face competition form well-established market players in the US automobile market. Hence, it is necessary for its managers to recommend the market entry strategies, which when implemented will enable the company’s cars to compete effectively against locally made products that exist in the US market. The best entry option that the company should choose is opening a subsidiary in the US market in order for the made cars to gain the confidence of the locals. Lastly, newly produced cars will require marketing strategies that are competitive and capable of outreaching a large proportion of US citizens in order to increase market size upon entry in the market. Reference List Brady, D 2010, Essentials of International Marketing, M.E. Sharpe, Boston. Cateora, P Graham, J 2006, In ternational Marketing, Thirteenth Edition, McGraw-Hill, New York. Czinkota, M Ronkainen, I 2012, International Marketing, Cengage, New York. Dev, C Schultz, E 2005, ‘A customer-focused approach can bring the current marketing mix into the 21st century’, Marketing Management, vol.14 no.1, pp. 18-23. Gielens, K Dekimpe, G 2007, ‘The Entry Strategy of Retail Firms into Transition Economies’, Journal of Marketing, vol. 71 no. 2, pp. 196-212. Gillespie, K, Jean-Pierre, J Hennessy, H 2007, Global Marketing, Houghton Mifflin, Boston. Goldstein, D Lee, Y 2005, ‘The rise of right-time marketing’, The Journal of Database Marketing Customer Strategy Management, vol.12. no.3, pp. 212–225 Hitt, M, Ireland, D Hoskisson, R 2008, Strategic Management: Competitiveness and Globalisation, Concepts, Cengage Learning, New York. Hochbaum, D, Moreno-Centeno, E, Yelland, P Catena, R 2011, ‘Rating customers according to their promptness to adopt ne w products’, Operations Research, vol.59 no.5, pp.1171-1183. Hollensen, S 2014, Global Marketing, Pearson, New York. Johansson, K 2006, Global Marketing, McGraw-Hill, Irwin. Jones, G Khanna, T 2006, ‘Bringing History (Back) into International Business’, Journal of International Business Studies, vol. 37 no. 3, pp. 453-68. Kerin, R 2012, Marketing: The Core, McGaw-Hill, Irwin. Kotler, P Keller, L 2012, Marketing Management, Pearson Education, London. Markman, G Phan, P 2011, The Competitive Dynamics of Entrepreneurial Market Entry, Edward Elgar Publishing, London. Nargundkar, R 2009, International Marketing, Excel Books, New Delhi. Anderson, S Svensson, G 2009, Glocal Marketing: think globally and act locally, Studentlitteratur AB, Sweden. Terpstra, V, Ravi, S Llyod, R 2006, International Marketing, North Coast Publishers: Garfield Heights. Vietor, R 2007, How Countries Compete, Harvard Business School Press, Boston. This report on Market Entry Options for Chery Cars China was written and submitted by user Aiyana Hurst to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Grapes Of Wrath By Steinbeck Essays (974 words) - U.S. Route 66

Grapes Of Wrath By Steinbeck John Steinbeck shows the readers many themes in "The Grapes of Wrath". One of the most apparent is as Steinbeck stated, "The Joads passage through a process of education for the heart." Many characters in "The Grapes or Wrath" exhibit this theme, but it is valiantly apparent in the actions of the Joads as a family, Tom, Casy, and Rose of Sharon. Although each person in the Joad family is a separate individual, the family often acts as thought it were one person. As one might expect the experiences they incur change the family personality. At the end of the book the Joads have lost their family identity, but they've replaced it with something equally worthy: they've found kinship with other migrant families. The Joads merge with the Wainwrights and the Wilsons, because each family needed the other and the fragmented family becomes whole again. The members don't share last names, but they give support to each other in the form of food, blankets, a kind word, medicine, advice, and even love. As Casy says, "nobody has an individual soul, but everybody's just got a piece of a great big soul." By opening their hearts the Joads transformed into members of the universal family. Rose of Sharon, the eighteen year old daughter goes through a miraculous transformation of the heart as the journey progresses. When the Joads first begin their torrid journey Connie, Roses husband, and Rose set themselves apart from the mundane matters that occupy the rest of the family. They focus solely on the baby and dwell in the future instead of the present. They dream of the house they'll buy for the baby in California, about the car they'll drive, and about Connie's schooling and job. When the going gets tough, Connie abandons his young wife, which may have been the turning point in Roses life. As time the birth approaches, Rose of Sharon does a surprising thing for someone in her delicate state, as she insists on picking cotton with the rest of her family. After a few days the baby is born dead and she seems relieved to know that she won't have to raise a child in awesome poverty. Suffering through childbirth has perhaps opened her eyes. Throughout the book we have seen her concerned almost exclusively with herself and her problems. Now she looks out at the world and turns completely about. In an act of extreme charity, she suckles a dying man with the milk of human kindness. Rose of Sharon discovers that everybody must be treated as family if they are to endure. It's a message of love, which Rose of Sharon powerfully dramatizes for us in a barn. Jim Casy, one of the three most important characters in the Grapes of Wrath only appears in about one third of the book, yet we rarely forget him. Although Casy was never a Joad, even Tom had stated he's close enough to be a Joad. Casy, a former preacher, retreats from organized religion because hypocrisy and a weakness for women have forced him to reexamine his beliefs. He no longer believes in the individual, but strongly believes that "all men got one big soul everybody's a part of." In Hooverville, Casy at last gets his chance to practice what he has started to preach. Tom trips the deputy sheriff who wants to arrest Floyd, an innocent man. Casy joins the fray and knocks the man out with a kick to the neck. When the sheriff returns to haul Tom to jail, Casy volunteers to go in Tom's place: "Somebody got to take the blame... an' I ain't doin' nothin' but set aroun'." Months later we run into Casy again. Out of jail, he has begun to organize the workers, and in fact, he leads the strike at Hooper Ranch. He has translated his love for people into an effort to show them that their strength lies in collective action. Casy devotes his life to the union movement, and later gives it. In effect, Casy sacrifices himself so that others may be better off. Tom Joad, the most important character in the "Grapes of Wrath", is an individual who realizes the importance of having a heart. Tom has a quick temper, he killed a man in a drunken brawl, speaks harshly to the truck driver who gives him a lift; scolds the one-eyed man for feeling self-pity; and tells off the fat man who runs the filling station. Tom doesn't despise each man, but

Recipe for Fake Blue or Green Blood

Recipe for Fake Blue or Green Blood ​This is a recipe for an edible fake blood which you can color blue or green for insects, spiders, and other arthropods, or perhaps for aliens. Spiders, mollusks, and several other arthropods have light blue blood because their blood contains the copper-based pigment, hemocyanin. Hemoglobin is red; hemocyanin is blue. Ingredients for Blue or Green Fake Blood This simple recipe only requires a few basic kitchen ingredients: Light corn syrupCorn starchBlue or green food coloring or unsweetened drink mix Make Fake Blood How much fake blood do you need? Pour that amount of corn syrup into a bowl.Stir in corn starch until you achieve the desired blood consistency. The blood will thicken as the water in the corn syrup evaporates, so if you are using the blood for a Halloween costume, for example, expect the blood to be thinnest when you first prepare it.Add food coloring to achieve the desired color. A variation of this recipe is to make a fake blood gravy, in which you heat the corn syrup to boiling and add a corn starch dissolved in a little water. This produces a translucent blood. If you cook the blood, be sure to wait until it has cooled before you use it. Make It Glow While spiders and mollusks dont have glowing blood, you might want a glow-in-the-dark effect for show. To get the fake blood to glow, stir in some phosphorescent powder (available online or in craft stores). Note the the original recipe is safe enough to eat. Glowing blood is non-toxic, but should not be ingested. Fake Blood Clean-Up This fake blood can be cleaned up using warm water. Since it contains food coloring, avoid getting it on surfaces which would stain, such as clothing or furniture.

Fluride Varnish and how often general and pediatric dentist use them Essay

Fluride Varnish and how often general and pediatric dentist use them and how they feel about pediatricians applying them - Essay Example Health professionals, nevertheless, endorse prevention of oral diseases first to parents through proper oral hygiene for preventive purposes (Nowak, 2006). It has been noted among experts about the lack of information on what is the extent of damage on fluoride use to children (Moss, 2005). In fact, use of fluoride toothpaste is actually recommended during infanthood as soon as a substantial quantity of baby teeth have grown as part of the proper care for children's teeth, although it is also highly recommended that a pediatric dentist be sought for any necessary treatments such as the use of fluoride varnish (Jacobs, 2005). Starting in 1977 until 2003, the American Academy of Pediatric Dentistry or AAPD advocated the use of fluoride as "a safe and effective adjunct in reducing the risk of caries and reversing enamel demineralization," to the extent that AAPD encouraged public health officials, health care providers, parents and caregivers to "optimize fluoride exposure," (AAPD, 2003). Nevertheless, the "Policy on Use (cannot delete "Use" because it is the title of a policy!) of Fluoride" cautioned the use of topical fluoride-containing products to young children to prevent ingestion of excessive amounts of fluoride (Warren & Levy, 1999). Fluoride varnish is considered as one of the breakthrough innovations in dentistry. The simple coating of fluoride treatment can provide long-term dental relief. Accordingly, fluoride varnish has higher concentration of fluoride compared with other forms of dental enhancements. Fluoride varnish is less toxic and provides no harm to children. According to Autio (2000), fluoride varnish quickly adheres to teeth and it takes less time than other topical treatment to be released to the tooth surface nurturing the minerals in the teeth. Toxicity has been a major concern with fluoride treatment especially among children ages 6 and below. In previous studies, it has been proven that fluoride varnish has the lowest rate of fluoride in the blood plasma compared with other topical treatments making it a safer choice for children (Moss, 2005). The use of fluoride varnish has been commonly seen in Europe. Also, the commercialization of fluoride varnish has become a crucial component of its introduction to other locations such as the United States, and some parts of Asia. Most important, the efficacy of fluoride varnish has been widely recognized (Moss, 2005). Fluoride varnish is a liquid coating that is applied to the teeth using a brush. The liquid dries quickly minutes after the application. Fluoride varnish provides a protective coating of fluoride on teeth. According to studies (Moss 2005 and Autio, 2000). The fluoride is released over a period of months that strengthens teeth and prevents tooth decay. The fluoride varnish needs to be reapplied every 3-4 months to maintain its effectiveness. This tasteless liquid has been used in several dental clinics. It has also been proven to be effective in preventing tooth decay and other related dental problems (Autio, 2000 and Moss, 2005). Fluoride varnish is safe as approved by the American Dental Association (ADA). After the fluoride varnish is

Be Careful What You Wish for

BE CAREFUL WHAT YOU WISH FOR Drama practice. Revision. Homework. Writing essays– which is what I am doing now! So many things to do, so little time to actually do it. I am sprawled on my bed, along with my dictionary fiddling with my pen, deep in thought. Throughout that thousands of seconds I spent writing this essay, I often scrambled through the dictionary or Googled for words that would come in handy, composing this essay by scribbling word after word that was unreadable to everyone except myself.As my eyes darted to the untouched Chemistry homework due in two days, I rummaged through the strands of information that meandered at the back of my mind, in the hope of finding the answers to the questions regarding the practicality of what I was doing; why am I even writing this essay when I had other plans for today, like revising Chapter 2 of History. Sighing, I dropped my Carrera pen and clutched my iPod Nano–which I believed would be the antidote to my chagrin. Then, I stuffed my earphones into my ears willing my fingers to trace the song that I desperately needed at that moment–Time by Hans Zimmer.I was immediately taken in by the mellifluous song, the tender flow dictating my muscles to relax, the abstract beauty of it sinking my mind into a trance. Completely oblivious to the sounds of the outside world, I stared blankly at the four alphabets displayed on the screen- T I M E. Time. That was when realisation dawned on me. It’s strange how time, woven into our daily lives, casts a huge significance in every molecule of our being. It shows us no benignancy as it numbers our days, thus forcing us to endure the dull prospects of limitations, practicality and also the inability to maximise diversity and perfection at the same time.If only I could FEEL like I was divorced from time, savouring one moment to another, without having regrets or ‘I could have’ moments. For instance, if only I felt time held no sway over me, co uld I have kick-started my day with those Manchester United matches in the wee hours of certain mornings without wailing about the lack of sleep? Or I could have aroused my book-worm taste buds by dwelling on that stack of untouched storybooks which I purchased during the Big Bad Wolf Book Sale last year. Brushing the zig-zag thoughts off my mind, I flipped my iPod and gazed at the words engraved at the back of it-Live in Limbo!My mind propelled me to the thought of what that line meant to me. Limbo, as depicted in the movie Inception, is an unconstructed dream space of raw infinite subconscious which is more real than reality itself. Every second in Limbo would feel like an eternity, when in contrary, every second actually passes by with blinding speed. And when I meant Live in limbo, I was referring to it as a reminder to enjoy life and FEEL like I am in Limbo†¦ To FEEL that time really does crawl so that I can revel in the assumption that time would always be by my side like my Best Friend Forever, even when it is not.Right now, if I really was in Limbo, I wouldn’t be fretting or whining about time constraints. How I deeply wish that Limbo would be my reality. In that instant, I was transported into a seemingly endless and vast expanse of blankness, similar to that of being in an isolation tank. I knew where I was; Limbo. It was now my world, my reality. I had the power to create, filling my world with elements ranging from trees to buildings; imagination was the only tool I needed. I was even capable of creating a personal aeroplane but what I wanted at that very moment was to FEEL like I had control over time.In a split second, I had become someone who was born with an ‘imaginary silver clock’†¦The words ‘silver clock’ symbolising time that passes by unhurriedly, the word ‘imaginary’ referring to the fact that I only FEEL the seconds crawling pass and so it is only part of my imagination that time is not running out. I wasted no time in engineering my world–copying and pasting flashes of my memories into my surreal world. My subconscious mind, on the other hand, automatically filled up my world with projections of people I knew and never knew.My life went on as usual- going to school, attending drama practices, going for tuition, Face booking†¦But the difference was the pinch of conjury in it; that of the fact that I didn’t FEEL distressed, that I somehow held the key for doing anything I wanted as I felt time siding with me. I saw myself achieving goal after goal, consigned from oblivion that none of it was real; that I was in Limbo, and it was all part of my imagination. The youth in me got sucked out as every second passed- Until I got older and older and at the age of 28, I actually ran out of goals.I had a career, a house, a car that anyone would have dreamed of; all of it due to the grace of time being on my side. What else did I want after feeling like I had what I wanted and it seemed like an eternity had just whipped by? I wanted nothing any more. That was when my mind reeled into aimlessness, boredom, disheartenment. I had nothing else to do. However, even if I did, I would always feel time creeping by me, past me and somehow I would always achieve my goals, even if it was a mile apart from me. It was my world after all.I was bewitched by a spell on my mind indicating that time, for me would be like a space probe plummeting into the depths of the universe. As my mind free-fell into thought, questioning my well-being†¦I remembered. The memory came in thick and fast, like someone flipping through the pages of a diary as one image popped out after another vividly in my mind; That essay, that sixteen year old girl who had so many things to do. Where did all of that go? Stark reality hit me like a 10. 0 magnitude earthquake; I carried memories of twelve unreal years, I had grown older in my own imagination.After that, I would have to battle a poison called aimlessness for the rest of my life. That was only because I wanted to FEEL that time passed by slowly. Now I bemoaned wishing Limbo was my reality. The fear that gripped me; visceral, primal. The violent tremor on my shoulders jolted my eyes open. It was my mum. I was sixteen and young. Only ten minutes had passed by since I was in Limbo. I would never wish that Limbo was my reality–the promise to FEEL that time was on my side was an impossible cross to bear. Next time, I will be careful what I wish for because it might be a poison that I would not be able to deal with. (1199 WORDS)

Elvis Presleys Rise and Fall, and his contribution to the Rock and Research Paper

Elvis Presleys Rise and Fall, and his contribution to the Rock and Roll Music Industry - Research Paper Example The career of a celebrity is usually accompanied by a cause-and-effect based sequence of ups and downs that are supposed to be connected. But though Elvis Presley’s rise to the peak of popularity in the 1950s’ rock-n-roll music industry can fairly be explained in terms of the dynamics that an artist needs, the causes his downfall remains apparently mysterious and shrouded by some unpredictable events. At the 28th anniversary of his death he was entitled the â€Å"King of Rock n roll† due to his contribution to the rock n roll back in the 1950’s, this celebrity was fated to touch the bottom of popularity. For years Presley’s downfall has engaged the scholars in debates on the question why Presley’s popularity had to face a sharp downfall in the midway of his career forcing him to withdraw himself from the public affair. Though some critics hold the opinion that his rise as well as his subsequent downfall is the natural parts of a celebrityâ₠¬â„¢s life, most of the critics explain Presley’s downfall as a result of his pursuing for cheap popularity. The commonplace of these critics’ arguments is: the path that he chose to reach the peak of his popularity took him down. Obviously his approach was one-way and he reached the point of no-return. Even though at the beginning of his career, Elvis Presley showed a clear disposition of a marvellous musical artist, he began to increasingly depend on cheap popularity, shifting his attention from the quality of performance. A close investigation of his journey to the peak of his career fairly envisages his downfall at the end. It is significant to note that Elvis began his career as an acoustic artist.

Business management Essay Example | Topics and Well Written Essays - 2000 words - 8

Business management - Essay Example The report starts by giving a brief description of the organisation followed by an outline of the organisational culture operating there. Google Inc is a multinational public computing and internet search corporation based in California. According to its official website, Google operates one of the biggest internet search engines in the world and it develops a number of internet based services and products. The organisation operates more than one million severs in data centers around the world and it has more than 200Â  000 employees worldwide. Likewise, the organisation also has leaders whose aim is to ensure that they positively influence the members of the organisation to pull their efforts towards the attainment of organisational goals. The organisational culture at Google is inclusive and every employee has something to say. Organisational culture can be described as the shared understanding which exists amongst organisation members with regards to the way things are done in a particular organisation (Swanepoel 1998). It refers to a set or system of shared features such as beliefs, values, assumptions, expectations, symbols and many others. People in the organisation can learn values and they shape their behaviour. Since these values are learned and created, there is an aspect of management function where the management ought to establish a culture in an organisation which can be used as a guide in the way the organisation operates. In every organisation, there is a culture which defines the policies as well as the structures needed in carrying out business. In the case of Google, it can be noted that there are espoused values that are clearly defined by the organisation as its preferred way of doing business and they are reflected in the company’s website. The espoused values at Google Inc put people first and the employees are encouraged to share information as well as learning from each other. Creativity is a virtue and all the employees are